In Akihabara, Japan you’ll find this little stand that offers watermelon milk, among other mixed fruit drinks. This alone would pique my interest in that I’m certainly down with fruit-flavored milk-based goodness to cool me down on a hot day. However, the stand felt it needed a little something extra in it’s marketing. It claims that their drinks are a sexual aid, increasing one’s sex drive. They base this claim on the pretense of a supposed discovery by an American research group that eating watermelon is just as effective as taking Viagra.

I think we can chalk this one up to over-sensationalism of the media and then by someone trying to market the concept. I can see how watermelon can affect one’s circulatory system, but I’ve yet to eat some magic seedless that gave me an 8-hour erection. Both playing on men’s desire to increase their sexual prowess. I can see how it would work out for the guy hosting the milk stand since, let’s face it, what isn’t considered an aphrodisiac in Asia? Between rhino horn and bat’s balls…at least I can palate some watermelon.

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